mark david.
AI consulting

My own business / We’re Back Co.

Make campaign reporting
easier to work with.

Campaign names often live inside long tracking links. I built a tool with Codex that turns that information into simple labels on Shopify orders, so it is easier to find and group when reviewing sales.

What the tool does

  1. Read the campaign information

    Find the campaign and ad names recorded in the customer’s landing link. Skip missing or unfinished information.

  2. Add useful labels

    Turn those names into consistent order labels. A preview shows the proposed changes, and the tool keeps existing labels.

  3. Know what the labels can tell you

    The label tells you what the link recorded. It does not prove that an ad caused the sale, and it cannot fill in missing information.

Try an example

Sample landing URL

/products/sample?utm_source=instagram&utm_medium=paid_social&utm_campaign=sample-launch&utm_content=sample-creative

Proposed tags

  • ad-sample-creative
  • campaign-sample-launch
  • source-instagram-paid_social

The recorded parameters produce three distinct tags for reporting.

Illustrative inputs, evaluated with the tool’s parsing and tag functions. This demonstration does not connect to Shopify.

Built and used in my own business

This is a working WBC tool, with a preview mode and checks to avoid adding the same labels again. I reviewed its run records and checked a resulting label in Shopify. The examples above use sample information, not customer records.

Download the source excerpt
Operating evidence and limits

Reviewed against the WBC tagging source, attribution specification and September 1–13, 2026 run logs. The logs record 49 live-mode runs, 32 with tagging actions, and no logged errors in that interval. One recorded tag was independently read back from Shopify on September 13. This establishes recorded operation and a sample readback, not perfect attribution, time savings or sales lift. The source excerpt excludes customer records, credentials and store connection code.

Don’t Panic long-sleeve creative developed with Kive

Creative is part of the practice, too

A specific brief comes first.

For the Don’t Panic visual: a back view, scarlet backdrop, warm grain and a ’90s flash-photo feel. Kive supports image development; Higgsfield is part of my video workflow. Product and artwork review remain part of the job.

See the WBC placement

Bring one recurring task.

We’ll define the inputs, build a prototype, review its output and document how your team can use it.

Discuss your workflow