Mark David founder & brand operator
I lead brand and commerce operations for talent and founder-led teams, connecting product ideas, creative and delivery.
Building We’re Back Co. today. Earlier: Will Smith, D-Nice, Leslie Jordan and the teams behind them.
Jump to selected workCurrent venture first. Then a few of the teams, talent and ideas I helped move into the world.
My own brand, built around Nebraska fan culture. The work starts with what fans recognize and ends when the gear reaches them.
Fan rituals and athlete moments shape the brief.
Turn the idea into product with collaborators and approvals.
Connect the store, campaign, production and delivery.
E-Money photograph from the WBC archive. Don’t Panic visual created with Kive.
When Will could not film, I arranged a stand-in, samples and a hypercolor demo the team could ship.
I used sales patterns to shape assortments and restocks, then carried drops through live-event handoffs.
I connected the launch to the Shopify store, product assortment, production and fulfillment.
Practical AI / In my own business
I use AI to develop campaign imagery, build small tools and make store information easier to use.
Codex and Claude help me build; Kive and Higgsfield help me explore creative. I set the brief and review the output.
Tracking links can bury useful campaign names. I built a tool that turns them into searchable Shopify order labels, with a preview before applying changes.
utm_campaign=sample-launchcampaign-sample-launchSample input, no customer records. A label records the link; it does not prove a sale was caused by an ad.
Try the example and see the checksDefine the input, build a first version, test the output, and show the team how to use it.
Goleta, California
Culture gets my attention. Building something around it keeps it.
I work between the person with the vision and the people who bring it to life. At Westbrook and across talent-led brands, that has meant shaping product ideas, aligning creative and production teams, and staying involved through launch and delivery.
Today I lead We’re Back Co., from Nebraska fan insight and product concepts to Shopify, lifecycle marketing and athlete collaborations.
I’m interested in embedded brand and business operations roles, alongside talent, founders and their teams. I also take on focused launch and commerce projects.
Founder & Brand Operations Lead
Founder & E-commerce Operations Lead
Co-owner & E-commerce Operations Lead
Day-to-Day Manager
Merchandise Manager
USA Operations & Accounts Manager