Experience

Mark David.

Brand and commerce operator for talent and founder-led teams, from product idea through customer delivery.

Goleta, California

Aug. 2024-present

We’re Back Co.

Founded and operate a Nebraska fan-culture brand spanning positioning, product concepts, campaign creative, Shopify, email and SMS, paid social, production and fulfillment.
Built athlete collaborations for Emmett Johnson, Sam Hoiberg, Pryce Sandfort and Trae Taylor while serving thousands of customer orders.

Apr. 2020-present

Led merchandise and commerce programs for Molly Baz, DJ D-Nice / Club Quarantine, Leslie Jordan, Vin Scully and the Tommy Lasorda estate.
Shaped Jim Jefferies’ 2024 Australia tour merchandise range and coordinated artist feedback, commercial planning, production approvals and the venue handoff.
Managed Willow Smith’s Klaviyo newsletter and segmentation work in 2023-2024. Run in-house apparel production and fulfillment for consumer and business clients.

Oct. 2022-July 2026

Built and operated Shopify, Klaviyo, paid social, product launches and customer operations for a brand serving thousands of orders through May 2026.

Mar. 2019-May 2020

Managed business operations, partnerships, events, communications and merchandise logistics for Will Smith and family entertainment programs.

Oct. 2016-May 2020

Helped launch Bel-Air Athletics and the Will Smith x Jordan collaboration. Connected product development, brand storytelling, marketing, production and customer delivery.

Oct. 2015-Oct. 2016

Managed U.S. retail and wholesale operations, accounts, receiving, inventory, freight, fulfillment and customer service for an international menswear brand.

B.S., Entrepreneurship; Minor, Business Administration
University of St. Thomas

Scope of the work

The case studies show the programs, teams and periods behind these roles. The described results belong to the relevant brands and collaborators.