Experience
Mark David.
Brand builder. E-commerce & lifecycle marketing leader.
Goleta, California
Aug. 2024-present
We’re Back Co.
Founder & Brand Operations Lead
- Founded and operate a Nebraska fan-culture brand spanning positioning, product concepts, campaign creative, Shopify, email and SMS, paid social, production and fulfillment.
- Grew to six-figure sales across thousands of orders, August 2024-August 2026. Built athlete collaborations for Emmett Johnson, Sam Hoiberg, Pryce Sandfort and Trae Taylor.
Apr. 2020-present
Ambassador Brand Agency
Founder & E-commerce Operations Lead
- Led merchandise and commerce programs for Molly Baz, DJ D-Nice / Club Quarantine, Leslie Jordan, Vin Scully and the Tommy Lasorda estate.
- Shaped Jim Jefferies’ 2024 Australia tour merchandise range and coordinated artist feedback, commercial planning, production approvals and the venue handoff.
- Managed Willow Smith’s Klaviyo newsletter and segmentation work in 2023-2024. Run in-house apparel production and fulfillment for consumer and business clients.
Oct. 2022-July 2026
Lumpia Surf Team
Co-owner & E-commerce Operations Lead
- Built and operated Shopify, Klaviyo, paid social, product launches and customer operations. The brand generated $322.4K across 4,726 orders through May 2026.
Mar. 2019-May 2020
Three Six Zero
Day-to-Day Manager
- Managed business operations, partnerships, events, communications and merchandise logistics for Will Smith and family entertainment programs.
Oct. 2016-May 2020
Good Goods / Westbrook
Merchandise Manager
- Helped launch Bel-Air Athletics and the Will Smith x Jordan collaboration. Connected product development, brand storytelling, marketing, production and customer delivery.
Oct. 2015-Oct. 2016
I Love Ugly
USA Operations & Accounts Manager
- Managed U.S. retail and wholesale operations, accounts, receiving, inventory, freight, fulfillment and customer service for an international menswear brand.
Education
B.S., Entrepreneurship; Minor, Business Administration
University of St. Thomas
Results and scope
Financial figures describe the relevant brand or program, not sales attributed solely to Mark’s contribution. Reporting periods and definitions are retained in the case studies.
Explore the supporting work