mark david
Mark David Goleta, California
Discuss an operating role Discuss a project
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Working with talent & teams

The idea is the start.
I carry it through.

Talent has a point of view. Creative, production and commerce each have a part to play. I bring them into one plan and stay with the work from product decisions through customer delivery.

Talk about an operating role
Six people wearing E-Money tees beside a green tractor on a football field
E-Money collection, We’re Back Co. Product, athlete collaboration and the business behind it.

Decisions I’ve owned.

Four examples of what that responsibility looks like in practice.

Watch on YouTube

Will Smith / Good Goods & Westbrook

Find the idea.
Make it possible.

I pitched Will on playing amateur sneaker reviewer @Philasneakerguy68 for the Jordan x Fresh Prince reveal. On a separate apparel launch, he wasn’t available to film. I arranged a stand-in to demonstrate the color-changing tees, with Will’s recorded audio over the footage.

I coordinated his product priorities with Westbrook’s social calendar and production team, including getting samples ready for the shoot.

See the concepts and finished content My role: concept pitch, talent alignment and launch coordination. Performance and production were team work.
Club Quarantine Drop 4 product assortment on a camouflage background

D-Nice / Club Quarantine · 2020–2025

Know what to make next.
Stay through the handoff.

I reviewed sales patterns to recommend women’s styles and restocks, then coordinated assortments, launch assets, production and fulfillment.

For CQ5 at the Apollo in 2025, I traced a missing size run to its shipping box and reconciled the venue stock before the show. I followed through on returns and settlement.

See the decisions and program history 2020 Drop 4 artwork by the brand team. Shown as an assortment example, separate from the 2025 event.
November 2025 H21SMAN campaign poster featuring Emmett Johnson
Campaign creative
Historical H21SMAN package-insert artwork with a 2025 fan-vote QR code
Package-insert design

We’re Back Co. / Athlete collaborations

Build around the person.
Own the operation.

For my own brand, I connect athlete-specific product ideas to representative approvals, Shopify, campaign direction, production and customer delivery.

The Emmett Johnson work connects E-Money products and H21SMAN campaign creative. The matching package-insert design carries the same campaign into the customer experience. Creative and channel execution include collaborators.

Explore the athlete and brand work Campaign and package-insert artwork by the WBC team, November 2025. The voting message and QR code are historical.
Earlier athlete workNick Scott: ready the morning after the Super Bowl
Front and back mockups of Jim Jefferies’ 2024 Australia tour tee

Jim Jefferies / Australia tour · 2024

Turn feedback
into a range that’s ready.

I brought prior-tour sales into the product discussion, consolidated artist feedback and gave the design team specific revisions. I compared production costs and margins before presenting the range for approval.

Once approved, I coordinated production and venue planning, followed by an inventory and settlement recap.

See the revisions and tour handoff Supplier design-team mockups. My work was product direction, commercial planning and coordination.

One plan.
Clear responsibility.

In an embedded role, I work alongside the talent or founder and their existing team. We agree what I own, what needs approval and who is responsible for the next step.

Discuss the role your team needs

  1. Set the direction

    Define the audience, product idea and priorities. Put the open decisions in front of the right people.

  2. Make the work actionable

    Turn the idea into a brief, assortment, cost plan and schedule. Coordinate samples and approvals.

  3. Connect the launch to delivery

    Align content, the storefront and customer communications with production and fulfillment.

  4. Use what happened

    Review sales, customer feedback and inventory. Resolve loose ends and shape the next release.