Lumpia Surf Team
A Filipino-pride lifestyle brand with a point of view. I built and operated the e-commerce, marketing and delivery systems behind it.
- My role
- Co-owner & E-commerce Operations Lead
- Relationship
- Completed co-owner role
- Period
- October 2022–July 2026
The assignment
Turn a distinct cultural identity into a durable product business, with coordinated launches and an owned customer relationship.
What I delivered
I built the store, lifecycle marketing and customer operations for a brand that served thousands of orders from 2022 through May 2026.
Operating scale
October 2022–May 2026
A multiyear commerce program supported by Shopify, lifecycle marketing, launches and customer operations.
Sources and scope
Order volume is generalized from archived Shopify records, October 2022–May 2026. This was a completed co-owner role; current ownership is separate.
My contribution
- Built and operated Shopify, catalog merchandising and the customer journey.
- Ran Klaviyo campaigns and flows, Meta advertising, launch calendars and attribution.
- Managed product launches, production, customer service and fulfillment.
I led e-commerce and operations as a co-owner. This case study covers my completed role, not a current client relationship.
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