Lumpia Surf Team
A Filipino-pride lifestyle brand with a point of view. I built and operated the e-commerce, marketing and delivery systems behind it.
- My role
- Co-owner & E-commerce Operations Lead
- Relationship
- Completed co-owner role
- Period
- October 2022–July 2026
The assignment
Turn a distinct cultural identity into a durable product business, with coordinated launches and an owned customer relationship.
What I delivered
The brand generated $322,389 across 4,726 orders through May 2026. A sustained launch wave delivered $55,526 in May 2025 and $42,072 in June 2025.
Archived brand results
$322.4KRevenue through May 2026
4,726Orders
Archived Shopify records, Oct. 2022–May 2026. Completed co-owner role; current ownership is separate.
My contribution
- Built and operated Shopify, catalog merchandising and the customer journey.
- Ran Klaviyo campaigns and flows, Meta advertising, launch calendars and attribution.
- Managed product launches, production, customer service and fulfillment.
I led e-commerce and operations as a co-owner. This case study covers my completed role, not a current client relationship.
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