I directed Leslie Jordan’s DTC merchandise launches, connecting the store and assortment to the production and fulfillment operation.
Translate audience demand into a coordinated product launch and reliable customer delivery.
I connected the Shopify store and merchandise assortment to production, fulfillment and reporting through a launch period covering nearly 40,000 apparel units from May 1 to July 2, 2020.
May 1–July 2, 2020
Combined program volume for May 1–July 2, 2020; not a three-day sale or a single Drop 3 result.
A July 2020 accounting workbook records 39,573 units across May 1–July 2. This is the combined program period, not a three-day sale or the result of the pictured Drop 3 creative alone. My role was store, assortment, production, fulfillment and reporting alongside the project team.
Launch films, campaign photographs and audience responses, with my role in the work.
Leslie’s launch video introduced his store in his own voice and asked fans to share the news. My job was to connect that moment to the assortment, Shopify store, production and fulfillment.
Performance and footage by Leslie Jordan and the credited production team. My role covered commerce and launch operations.
Leslie introduces the store
The original merchandise announcement, published by Leslie Jordan.
Browse each collection with the arrows or thumbnails. Films play when selected.
My remit covered the store and assortment, production coordination, fulfillment and post-launch reporting. Nearly 40,000 apparel units moved through the program across the May–July reporting period. The pictured Drop 3 artwork is a separate example from the project archive.
The same apparel assortment appears in this archived campaign graphic. My role connected the store and assortment to production and fulfillment.
Archived campaign artwork by the project team.Inspect artworkTell me about the brand, the audience and what needs to happen next.
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