His team had just won the Super Bowl. The store was ready the next morning. I connected Nick’s representatives, D.J. Javier’s artwork and the Shopify launch, then carried the program through production and fulfillment.
Run & Hit tee mockup, 2022. Artwork and mockup by D.J. Javier.
My role
Merchandise strategy, launch & production coordination
Prepare an apparel release around Nick’s championship run, then align athlete promotion, a rush parade deadline and customer orders.
What I delivered
A two-product release with a working store, a coordinated promotional plan and production follow-through. In the March closeout, I confirmed that all customer orders had shipped and delivered the financial recap.
The content behind the launch.
Launch films, campaign photographs and audience responses, with my role in the work.
The product met the moment.
Nick’s championship carousel shows the Run & Hit tee at the parade. I had coordinated rush sample requests for that appearance alongside the storefront launch.
Original post by Nick Scott. Artwork by D.J. Javier. My role: launch and production coordination.
Run & Hit at the championship parade
Originally shared by @nickm.scotty
The complete five-image championship carousel. Run & Hit artwork by D.J. Javier.
Browse each collection with the arrows or thumbnails. Films play when selected.
My contribution
Planned the tee and crewneck assortment, launch window and commercial model.
Coordinated with Nick’s representatives and D.J. Javier, including sourcing a higher-resolution photograph for the print artwork.
Prepared the Shopify launch, supplied social assets and set out the promotional plan for the talent team.
Coordinated rush samples, ordered production blanks, approved the print and followed through on shipping and reporting.
Two deadlines to manage
Parade samples and customer orders needed different production timelines. I pursued rush DTG options for Nick and his wife while coordinating blanks and the full production run. The work continued through print approval, pickup and the final shipping and financial recap.
The product behind the launch
One graphic, a focused assortment.
The tee and crewneck gave the release a focused product range. D.J. Javier supplied the artwork and mockups; I coordinated the handoff from approved creative to blank sourcing, print approval and production.
2022 crewneck mockup. Artwork and mockup by D.J. Javier.Inspect artwork
My role covered strategy, creative coordination, commerce and production follow-through. Lea Sindija shared sample and production coordination with the print team. The program ran in February–March 2022.
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